• BRAND DESIGNER

    The London Parade is a prestigious annual New Year’s Day event held in the heart of London, celebrating the city’s diversity and cultural vibrancy.

    As Lead Brand Designer, I led the rebrand for the Parade’s 40th anniversary. The new identity reflects the energy of London’s communities, creating a welcoming, family-friendly brand system with the versatility to work across out-of-home, social, and live broadcast assets.